TY  - BOOK
AU  - Merrill,John C.
AU  - Lee,John
AU  - Friedlander,Edward Jay
TI  - Modern mass media
SN  - 0673990257
U1  - 302.23 19
PY  - 1994///
CY  - New York
PB  - Harper Collins College Publishers
KW  - Mass media
KW  - Spines
N1  - Includes index and bibliographical references; mc
N2  - Communication
ER  -