TY - BOOK AU - Cateora,Philip R. AU - Hess,John M. TI - International marketing SN - 0256016380 U1 - 658.8486 19 PY - 1975/// CY - Homewood, Ill. PB - Richard D. Irwin, Inc. KW - Marketing KW - Spines KW - International marketing N1 - Includes bibliographical references and index; ib N2 - Business ER -