TY  - BOOK
AU  - Shajahan,S.
TI  - Strategic marketing: text and cases the Indian perspective 
SN  - 0538828234
U1  - 658.802 22
PY  - 2010///
CY  - New Delhi
PB  - Viva Books private ltd..
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; mkt
ER  -