TY  - BOOK
AU  - Neves,Marcos Fava
AU  - Castro,Luciano Thomé e.
AU  - Cônsoli,Matheus Alberto
TI  - Marketing methods to improve company strategy: applied tools and frameworks to improve a company's competitiveness using a network approach 
SN  - 9780415873758 (hardback : alk. paper)
U1  - 658.802 22
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Strategic planning
KW  - Industrial management
KW  - Marketing
KW  - Competition
N1  - Includes bibliographical references and index; How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies; mkt
ER  -