strategy, implementation and practice Chaffey, Dave 1963- creator text bibliography enk Harlow, England New York FT Prentice Hall 2009 3rd ed. monographic eng

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xxxii, 764 p. : col. ill. ; 27 cm. This volume covers business models, theoretical tools and international aspects of e-business and e-commerce. Introducing to e-business and e-commerce -- E-commerce fundamentals -- E-business infrastructure -- E-environment -- E-business strategy -- Supply chain management -- E-procurement -- E-marketing -- Customer relationship management -- Change management -- Analysis and design -- Implementation and maintenance. Dave Chaffey. Includes bibliographical references and index. cse Electronic commerce Business enterprises Computer networks 658.872 9788131725184 BD-DhIUB 140601 20240104130339.0 00014823