TY  - BOOK
AU  - Moriarty,Sandra E.
AU  - Mitchell,Nancy
AU  - Wells,William
TI  - Advertising & IMC: principles & practice 
SN  - 9780133506884
U1  - 659.1 23
PY  - 2015///]
CY  - Boston
PB  - Pearson
KW  - Advertising
N1  - Includes bibliographical references (pages 609-619) and index; mkt
ER  -