TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
AU  - Wisenblit,Joseph
TI  - Consumer behavior
SN  - 9788131731567
U1  - 658.8342 22
PY  - 2010///
CY  - India
PB  - Pearson Education/Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and indexes; mkt
ER  -