TY - BOOK AU - Cateora,Philip R. AU - Gilly,Mary C. AU - Graham,John L. TI - International marketing SN - 9789339204464 (alk. paper) U1 - 658.84 22 PY - 2014/// CY - New Delhi,India PB - McGraw-Hill Education Private Limited KW - Export marketing KW - International business enterprises N1 - Includes bibliographical references and index; ib ER -