TY  - BOOK
AU  - Haig,Matt
TI  - Brand failures: the truth about the 100 biggest branding mistakes of all time 
SN  - 9780749462994 (pbk.)
U1  - 658.827 22
PY  - 2011///
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Branding (Marketing)
KW  - Brand loyalty
KW  - Brand choice
N1  - Rev. ed. of: Brand failures : the truth about the 100 biggest branding mistakes of all time. 2003; Includes bibliographical references and index; mkt
ER  -