@book{17566,
	author = {Sutherland, Max and Sylvester, Alice K.},
	title = {Advertising and the mind of the consumer :},
	publisher = {Allen & Unwin,},
	year = {2010.},
	address = {St. Leonards, NSW :},
	edition = {3rd ed.},
	note = {"New revised international edition"--Cover.}
}