TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Marketing: an introduction 
SN  - 0132528509
U1  - 658.8001 19
PY  - 1997///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing
KW  - Spines
KW  - Manual
N1  - mkt
N2  - Business
ER  -