TY  - BOOK
AU  - Tuten,Tracy L.
AU  - Solomon,Michael R.
TI  - Social media marketing
SN  - 9789351509240
PY  - 2015///]
CY  - Los Angeles
PB  - Sage
KW  - Social media
KW  - Economic aspects
KW  - Online social networks
KW  - Internet marketing
N1  - Includes bibliographical references and index; Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics; cse
ER  -