TY - BOOK AU - Shah,Hemant TI - The production of modernization: Daniel Lerner, mass media, and The passing of traditional society SN - 9781439906248 (hbk. : alk. paper) U1 - 303.4833 22 PY - 2011/// CY - Philadelphia PB - Temple University Press KW - Lerner, Daniel, KW - Politics and culture KW - Political sociology KW - Mass media and culture N1 - Includes bibliographical references (p. [191]-206) and index; Introduction: the rise of modernization theory -- Lerner at the Psychological Warfare Division: propaganda and the effectiveness of mass media -- Lerner at Stanford: tools of the social science trade -- Lerner at Columbia: the voice of America's Turkey studies -- Lerner at MIT: the key elements of Passing of traditional society -- After Passing of traditional society: the persistence and meaning of "Lerner" ER -