TY  - BOOK
AU  - Daymon,Christine
AU  - Holloway,Immy
TI  - Qualitative Research Methods in Public Relations and Marketing Communications
SN  - 0415222745 :
U1  - 659.2072 19
PY  - 2002///
CY  - London
PB  - Routledge
KW  - Qualitative analysis
KW  - Spines
KW  - Methodology
KW  - Enterprises
N1  - mc
N2  - Business
ER  -