01905cam a22002298i 4500 26921 BD-DhIUB 20230910115233.0 200921s2021 enk b 001 0 eng 9780367143589 (hardback) BD-DhIUB 23 302.23095195 P2351u Park, Hyesu, author. Understanding hallyu : the Korean wave through literature, webtoon, and mukbang / Hyesu Park. New York, NY : Routledge, c2021. 101 p. ; 24 cm. Includes bibliographical references and index. "This book sheds light on the aspects of the Korean Wave and Korean media products less discussed - Korean literature, webtoon, and mukbang. It explores the making of these Korean popular cultural products and how they work and engage media recipients regardless of their different national, cultural, and geographical backgrounds. Drawing on narrative theory and cultural studies, the book makes a compelling argument about how to analyze the production and consumption of Korean media within and beyond its national boundary with critical eyes. The author shows how transmedial narrative studies (narrative studies across media) offers analytical and theoretical lenses through which one can interpret new and emerging media forms and contents. Furthermore, she explores how these forms and contents can be better understood when they are contextualized within specific time and place using the cultural, social, and political concepts and precepts of the region. The volume will be of great interest to scholars and researchers of Asian Studies, popular culture, contemporary cyberculture, media and culture studies, and literary theory"-- Provided by publisher. Mass media and culture Korea (South) Mass media Social aspects Korea (South) ddc BK 0 26921 26880