Hello, my name is awesome
how to create brand names that stick
Watkins, Alexandra
creator
author.
text
bibliography
cau
Oakland
Berrett-Koehler Publishers, Inc
2019
Second Edition.
monographic
eng
xiv,150 pages ; 22 cm
"The ultimate guide to naming your product or business has been updated throughout with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tagline. Too many new companies and products have names that look like the results of a drunken Scrabble
"The ultimate guide to naming your product or business returns with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tag line"--
Alexandra Watkins.
Revised edition of the author's Hello, my name is awesome, [2014]
Includes bibliographical references and index.
SBE mkt REF
Branding (Marketing)
Brand name products
BUSINESS & ECONOMICS / Marketing / General
BUSINESS & ECONOMICS / New Business Enterprises
BUSINESS & ECONOMICS / Marketing / Research
658.827 W334h
BUS043000 BUS048000 BUS043060
9781523099986
2019012302
DLC
230409
20230823095106.0
27144
eng