TY - BOOK AU - Farese,Lois Schneider AU - Kimbrell,Grady AU - Woloszyk,Carl A TI - Marketing Essentials SN - 0026406012 U1 - 658.8 19 PY - 1997/// CY - New York PB - Glencoe\McGraw-Hill KW - Marketing KW - Spines N1 - mkt N2 - Business ER -