TY  - BOOK
AU  - Parameswaran,M.G
TI  - Understanding Consumers: building powerful brands using consumer research  
SN  - 0070474095 :
U1  - 658.834 19
PY  - 2003///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Consumers
KW  - Spines
KW  - Consumer Behaviour
KW  - Brand
N1  - ib
N2  - Business
ER  -