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  <titleInfo>
    <title>The Asian marketing casebook</title>
  </titleInfo>
  <name type="personal">
    <namePart>Capon, Noel</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Vanhonacker, Wilfried R.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">si</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Singapore</placeTerm>
    </place>
    <publisher>Prentice Hall</publisher>
    <dateIssued>1999</dateIssued>
    <edition>1st ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xxvi, 958 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <abstract>Business</abstract>
  <targetAudience authority="marctarget">general</targetAudience>
  <note type="statement of responsibility">Noel  Capon, Wilfried R. Vanhonacker </note>
  <note>2000-11-01</note>
  <note>mkt</note>
  <subject authority="Spines">
    <topic>Marketings</topic>
  </subject>
  <subject>
    <geographic>Asia</geographic>
  </subject>
  <classification authority="ddc" edition="19">658.80954</classification>
  <identifier type="isbn">0137955502 :</identifier>
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    <recordCreationDate encoding="marc">110328</recordCreationDate>
    <recordIdentifier>00006598</recordIdentifier>
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