TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Perreault,Jr,William D.
TI  - Applications in basic marketing: clippings from the popular business press  
SN  - 0256139423
U1  - 658.8 19
PY  - 1990///
CY  - Boston
PB  - Irwin
KW  - Marketing
KW  - Spines
N1  - Includes index and bibliographical references; mkt
N2  - Business
ER  -