TY  - BOOK
AU  - Kitchen,Philip J [et..al]
TI  - A Reader in Marketing Communications
SN  - 0415356490 :
U1  - 658.802 19
PY  - 2005///
CY  - London
PB  - Routledge
KW  - Marketing
KW  - Spines
KW  - Sales Promotion
KW  - Reader
KW  - Communication
N1  - mc
N2  - Business
ER  -