TY  - BOOK
AU  - Kapferer,Jean - Noel
TI  - Strategic brand management: creating and sustaining brand equity long term  
SN  - 8175541091 :
U1  - 658 19
PY  - 2000///
CY  - New Delhi
PB  - Kogan Page India Pvt. Ltd.
KW  - Management
KW  - Spines
N2  - Business
ER  -