TY  - BOOK
AU  - Pettis,Chuck
TI  - TechnoBrands: how to create and use brand identity to market, advertise and sell technology products  
SN  - 8176491772 :
U1  - 658.8 19
PY  - 2000///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Marketing
KW  - Spines
N1  - Includes index and bibliographical references; mkt
N2  - Business
ER  -