TY  - BOOK
AU  - Churchill,Gilbert A.,; Peter,J.Paul
TI  - Marketing: creating value for customers  
SN  - 0256174741
U1  - 658.8 19
PY  - 1995///
CY  - Chicago
PB  - IRWIN
KW  - Marketing
KW  - Spines
KW  - Study guide
N1  - mkt
N2  - Business
ER  -