TY  - BOOK
AU  - Rossiter,John R.,; Percy,Larry
TI  - Advertising Communications and Promotion Management
SN  - 007053943X :
U1  - 659.1 19
PY  - 1997///
CY  - Boston
PB  - Irwin McGraw-Hill
KW  - Publicity
KW  - Spines
N1  - gm
N2  - Business
ER  -