TY  - BOOK
AU  - Belch,George E
AU  - Belch,Michael A
TI  - Advertising and Promotion: an integrated marketing communications perspective  
SN  - 0070581940 :
U1  - 659.1 19
PY  - 2004///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Limited
KW  - Publicity
KW  - Spines
KW  - Marketing
KW  - Market Forcasting
KW  - Sales
KW  - Marketing Communication%Sales Promotion%Advertisement
N1  - ib
N2  - Business
ER  -