TY  - BOOK
AU  - Lehmann,Donald R
AU  - Winer,Russell S
TI  - Analysis for Marketing Planning
SN  - 007123831X :
U1  - 658.802 19
PY  - 2005///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing
KW  - Spines
KW  - Market Appraisal
KW  - Market Forecasting
N1  - ib
N2  - Business
ER  -