TY  - BOOK
AU  - Hoffman,K.Douglas,; Bateson,John E.G.
TI  - Essentials of Services Marketing: Concepts,strategies and cases  
SN  - 0030288924 :
U1  - 658.84 19
PY  - 2002///
CY  - Philadelphia
PB  - Harcourt Collegs Publishers
KW  - Markets
KW  - Spines
KW  - Services Market
N1  - ib
N2  - Business
ER  -