TY - BOOK AU - Kotler, Philip AU - Abdullah, Abu Yousuf Md. TI - Essentials of modern marketing: the world's first marketing book around market -specific success stories SN - 9789843546418 U1 - 658.8 23 PY - 2023/// CY - Dhaka PB - Northern University Publicaions KW - Modern Marketing N1 - LIB ER -