TY  - BOOK
AU  - Wild,Kenneth L.
AU  - Wild,John J.
TI  - International business: the challenges of globalization 
SN  - 9781292450315
U1  - 658.049 23
PY  - 2024///
CY  - England
PB  - Pearson Education Limited
KW  - International business enterprises
KW  - Management
KW  - International trade
N1  - Revised edition of the authors' International business, [2019]; Includes bibliographical references and index; SBE; ib
N2  - "This text is for college students . It takes into account the role of culture and other environmental factors in international business. While underlying theory remains in the background, real-world discussion is brought to the forefront of the book"--
ER  -