TY  - BOOK
AU  - Cravens,David W.,; Piercy,Nigel F.
TI  - Strategic Marketing
SN  - 0072466650 :
U1  - 658.802 19
PY  - 2003///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Decision Making
KW  - Spines
KW  - Management
KW  - Marketing
N1  - ib
N2  - Business
ER  -