TY  - BOOK
AU  - Mowen,John C
AU  - Minor,Michael
TI  - Consumer behavior
SN  - 0137700415 :
U1  - 658.8342 19
PY  - 1998///
CY  - New York
PB  - Prentice-Hall International, Inc.
KW  - Consumer behavior
KW  - Spines
KW  - Market management
N1  - Includes index and bibliographical referneces; gm
N2  - Business
ER  -