TY  - BOOK
AU  - Quelch,John A.
AU  - Leong,Siew Meng
AU  - Ang,Swee Hoon
AU  - Tan,Chin Tiong
TI  - Cases in marketing management and strategy: an Asia-Pacific perspective  
SN  - 0135770572 :
U1  - 658.8009 19
PY  - 1996///
CY  - New York
PB  - Prentice Hall
KW  - Market management
KW  - Spines
KW  - Market planning
N1  - gm
N2  - Business
ER  -