TY  - BOOK
AU  - Etzel,Michael J.
AU  - Walker,Bruce J.
AU  - Stanton,William J.
TI  - Marketing
SN  - 0070189544 :
U1  - 658.8 19
PY  - 1997///
CY  - Boston
PB  - Irwin
KW  - Market
KW  - Spines
N1  - mkt
N2  - Business
ER  -