TY  - BOOK
AU  - Arens,William F.
TI  - Contemporary advertising
SN  - 0256262535 :
U1  - 659.1 19
PY  - 1999///
CY  - Boston
PB  - Irwin\McGraw-Hill
KW  - Publicity
KW  - Spines
KW  - Advertising
N1  - Includes index and bibliographical references
N2  - Business
ER  -