TY  - BOOK
AU  - Meloan,Taylor W.
AU  - Graham,John L.
TI  - International and global marketing: concepts and cases  
SN  - 0256218943 :
U1  - 658.848 19
PY  - 1997///
CY  - Boston
PB  - Irwin\McGraw-Hill
KW  - Marketing
KW  - Spines
KW  - Experts
KW  - International market
N1  - ib
N2  - Business
ER  -