TY  - BOOK
AU  - Wilmshurst,John
TI  - Thefundamentals and practice of marketing
SN  - 8176490792 :
U1  - 658.8 19
PY  - 1999///
CY  - New Delhi
PB  - Viva Books Private Limited
KW  - Marketing
KW  - Spines
N1  - Includes index; mkt
N2  - Business
ER  -