TY  - BOOK
AU  - schultz,Don E.
AU  - Robinbson,William A.
AU  - Petrison,Lisa A.
TI  - Sales promotion essentials: the 10 basic sales promotion techniques... and how to use them  
SN  - 0844233552 :
U1  - 658.85 19
PY  - 1998///
CY  - New York
PB  - NTC Business books
KW  - Sales
KW  - Spines
N1  - Includes index
N2  - Business
ER  -