TY  - BOOK
AU  - Heiman,Stephen E.
AU  - Sanchez,Diane
AU  - Tuleja,Tad
TI  - The new strategic selling
SN  - 0749428333 :
U1  - 658.8 19
PY  - 1998///
CY  - London
PB  - Kogan Page
KW  - Sales
KW  - Spines
KW  - Marketing
KW  - Market management
KW  - Strategic planning
N1  - Includes index; mkt
N2  - Business
ER  -