TY  - BOOK
AU  - Perreault,William D.Jr
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach  
SN  - 0256139903
U1  - 658.8 19
PY  - 1996///
CY  - New York
PB  - Irwin\McGraw-Hill
KW  - Marketing management
KW  - Spines
N1  - Includes index and bibliographical references; gm
N2  - Business
ER  -