TY  - BOOK
AU  - Bearden,William O.
AU  - Ingram,Thomas N.
AU  - Laforgeaymond W.
TI  - Marketing: principles and perspectives  
SN  - 025611319X
U1  - 658.8 19
PY  - 1995///
CY  - Chicago
PB  - IRWIN
KW  - Market
KW  - Spines
KW  - United States
N1  - Includes index; mkt
N2  - Business
ER  -