TY  - BOOK
AU  - Tull,Donald S.
AU  - Hawkins,Del I.
TI  - Marketing research: measurement and method 
SN  - 8120309618 :
U1  - 658.83 19
PY  - 1993///
CY  - New Delhi
PB  - Prentice Hall of India Pvt. Ltd.
KW  - Marketing research
KW  - Spines
KW  - Measurement
KW  - Method
N1  - mkt
N2  - Business
ER  -