TY  - BOOK
AU  - Cravens,David W.
TI  - Strategic Marketing
SN  - 0070275432 :
U1  - 658.802 19
PY  - 2000///
CY  - Boston
PB  - McGraw Hill
KW  - Marketing
KW  - Spines
KW  - strategy
N1  - Includes index and bibliographical references; mkt
N2  - Business
ER  -