00786nam a2200253 a 4500 00006321 110328s1995 nyua g 000 0 eng d 007006847X BD-DhIUB BD-DhIUB 659.1 19 Bovee, Courtland L. Advertising excellence / Courtland L. Bovee, John V. Thill, George P. Dovel, Marian Burk Wood 1st ed. New York : McGraw-Hill, Inc., 1995. xxxvi, 561+v.p. : ill. ; 27.5 cm. Includes index and bibliographical references Business 2000-08-09 Publicity Spines Thill, John V. Dovel, George P. Wood, Marian Burk 8134 8134 0 0 ddc 0 0 IUBL IUBL GEN 2011-04-21 4 2 659.1 B783a 010720 2014-07-16 00:00:00 2014-07-15 1 2011-05-16 BK