TY  - BOOK
AU  - Thomas,Robert J.
TI  - New product development: managing and forecasting for strategic success  
T2  - The Portable MBA series
SN  - 0471572268 :
U1  - 658.575 19
PY  - 1993///
CY  - New York
PB  - John Wiley and Sons
KW  - New product development
KW  - Spines
KW  - Product development
N1  - Bibliography : p. 319-338
N2  - Business
ER  -