TY  - BOOK
AU  - Bernhardt,Kenneth L.
AU  - Kinnear,Thomas C
TI  - Cases in marketing management
SN  - 0256088322
U1  - 658.8 19
PY  - 1991///
CY  - Homewood, IL
PB  - Irwin
KW  - Marketing
KW  - Spines
KW  - Market management
KW  - Management
KW  - Case studies
N1  - gm
N2  - Business
ER  -