TY  - BOOK
AU  - Belch,George E
AU  - Belch,Michael
TI  - Introduction to Advertising and Promotion: an integrated marketing communications perspective  
SN  - 0256136963 :
U1  - 659.1 19
PY  - 1995///
CY  - Chicago
PB  - Irwin
KW  - Publicity
KW  - Spines
KW  - Marketing
KW  - Advertising
N1  - mc
N2  - Business
ER  -