TY  - BOOK
AU  - Stanton,William J
AU  - Etzel,Michael J
AU  - Walker,Bruce J
TI  - Fundamentals of marketing
SN  - 0071135618 :
U1  - 658.8 19
PY  - 1994///
CY  - New York
PB  - McGraw- Hill, Inc
KW  - Marketing
KW  - Spines
N1  - mkt
N2  - Business
ER  -