TY  - BOOK
AU  - Churchill,Gilbert A
TI  - Marketing Research: methodological foundations  
SN  - 0030983665     
PY  - 1995///
CY  - FortWorth
PB  - The Dryden Press
KW  - Marketing Research
KW  - Spines
N1  - mkt
N2  - Business
ER  -