00851nam a2200277 a 4500 00002808 110328s1993 ilua g 000 0 eng d 0256134480 BD-DhIUB BD-DhIUB 658.83 19 Dillon, William R. Essentials of marketing research / William R. Dillon, Thomas Madden, Neil H. Firtle 1st ed. Homewood, IL : Irwin, 1993. xviii, 556 p. : ill. ; 26 cm. The Irwin series in marketing ; . Includes bibliographical references. Business 1996-10-03 Marketing research Spines Madden, Thomas Firtle, Neil H. The Irwin series in marketing; . 9768 9768 mkt